Gatorade managed to make a mess of its non-sponsorship of Lebron James in the aftermath of Lebron James falling victim to cramps in the fourth quarter of Game 1 of the NBA Finals. When the air conditioning broke at AT&T Center in San Antonio, the temperature on the court rose to 90 degrees. Lebron James was forced to the sidelines by vicious cramps for the last seven minutes of the game, and had to watch helplessly as the Spurs expanded their lead from 2 points to a 15 point final victory.
Lebron's Cramps: Gatorade vs. Powerade
Lebron's Cramps: Gatorade vs. Powerade
Lebron's Cramps: Gatorade vs. Powerade
Gatorade managed to make a mess of its non-sponsorship of Lebron James in the aftermath of Lebron James falling victim to cramps in the fourth quarter of Game 1 of the NBA Finals. When the air conditioning broke at AT&T Center in San Antonio, the temperature on the court rose to 90 degrees. Lebron James was forced to the sidelines by vicious cramps for the last seven minutes of the game, and had to watch helplessly as the Spurs expanded their lead from 2 points to a 15 point final victory.